The Vintage Watch Draw: Bespoke Competition Website Development
Watch Competition Site Case Study
The Vintage Watch Draw approached Developer Rocket with a distinctive idea: to create the UK’s first competition platform dedicated to collector-grade vintage watches.
About the Vintage Watch Draw
This wasnt going to be your typical competition website, the website needed to reflect the quality of the watch that was being given away. We needed to provide a straightforward, low friction platform that made users trust the website.
We designed a completely custom competition website for them based on the design of the businesses online platform selling vintage watches.
The Vintage Watch Draw gives customers the opportunity to win rare and desirable vintage watches, including collector-grade Rolex models.
Each watch is personally selected by vintage watch specialist Alex Stevens for its condition, originality and collectability. Every prize is authenticated, serviced and supplied with a 12-month mechanical warranty.
Unlike competition websites offering a broad mix of prizes, The Vintage Watch Draw focuses exclusively on carefully selected vintage watches. This clear niche helped shape every part of the website, from its visual identity to the way individual competitions are presented.
- Unique design and custom features
- Straightforward and easy checkout to reduce friction
- Showing quality and class
Technology used for this Competition Website
We used a number of different technologies to make this competiiton site. WordPress is the CMS, it runs the complex backend allowing the admins to make edits to the site, view stats and many other things. WooCommerce is the ecommerce functionality within WordPress.
Figma is the design tool that we used to create the initial designs. Our team at Developer Rocket also worked with a lot of custom code in order to achieve the unique functionality to required to run this site
The Goal
- Present high-value watches in a professional and credible way
- Explain the history and significance of each prize
- Allow customers to enter competitions quickly and securely
- Display ticket availability, prices and closing dates clearly
- Build trust around authenticity, servicing and prize delivery
- Work smoothly across mobiles, tablets and desktop computers
- Provide the client with a manageable system for launching future draws
- Support free postal entry and the relevant competition information
- Establish a distinctive brand within a competitive industry
Competition Website Development
We developed the website using WordPress and WooCommerce, creating a flexible foundation that can support the business as it grows.
The competition system allows customers to:
- Easily select the amount of tickets they want to buy, view the odds and discount for bulk purchases
- View the featured watch and its estimated value
- See the maximum number of available entries
- Check how many tickets remain
- View the competition’s progress
- See the closing date and live draw information
- Select their preferred number of entries
- Answer the competition question
- Create an account and complete checkout
- Review previous orders and entries
Building Customer Trust
Trust is especially important when customers are entering competitions for high-value prizes. We therefore made transparency a central part of the website.
The platform clearly explains that every watch is inspected and authenticated by an experienced specialist. Watches are also serviced by a watchmaker and supplied with a 12-month mechanical warranty.
Maximum ticket numbers, remaining entries, ticket prices and draw dates are all displayed prominently. Draws are guaranteed to take place on the stated date, even when every available ticket has not been sold.
Dedicated About, FAQs and Winners pages provide further information about the people behind the business, how watches are selected and how winners are chosen.
Designed for Mobile Competition Entries
We carefully considered the size and position of important elements such as:
- Competition photographs
- Ticket availability
- Countdown information
- Entry controls
- Calls to action
- Trust points
- Checkout fields
The Finished Website
The completed website gives The Vintage Watch Draw a distinctive and professional platform from which to introduce its specialist competition concept.
It combines the character of a premium vintage watch business with the speed and functionality expected from a modern competition website. The client can now showcase each watch properly, accept online entries and manage new draws through one flexible system.
Most importantly, the website communicates what makes the business different: carefully curated vintage watches, professional expertise, transparent odds and guaranteed draws.
You can view the finished website at https://thevintagewatchdraw.com/
Looking to Build a Competition Website?
Developer Rocket designs and develops custom competition websites for new and established operators across the UK.
Our competition websites are designed around your brand rather than built from a generic template. We can help with the design, development, entry system, payment integration, customer accounts and the technical features required to manage your competitions.
Whether you are planning a luxury watch competition website, car competition platform, cash prize website or a completely different concept, we can create a platform built around your business.
Contact Developer Rocket to discuss your competition website.