When it comes to marketing, emails is one of the most useful and effective, AND it’s getting even more popular with even more people using it every year. In 2017 global email users amounted to 3.7 billion users (Statista, 2019). This figure is set to grow to 4.3 billion users in 2022 (Statista, 2019). Unlike other forms of marketing, emails can be utilised 24 hours a day 365 days of the year. On top of this, for every $1 you spend on emails marketing, you can expect an average return of $32 (DMA, 2018). So it’s worth putting in some time and money into this.
There are tonnes of email marketing services out there but choosing the right one does make a difference. In this blog post, I’m not going to go through all the possible services, instead focus on one, which in my opinion is the best.
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Why Constant Contact?
It’s very important for businesses to stay in touch with their customers to stay in their mind. Email marketing is a great way to connect with customers, build long-term relationships, and also find new customers. It is not only easy but a really affordable way to market your business. Using Constant Contact is a way for small businesses to market like big businesses.
Using Constant Contact helps improve deliverability rates (your emails won’t go to the spam folder) and use professional-looking email templates that look just as good on someone’s desktop computer as they do on a mobile device. Although it’s not free, the cost is 100% worth it and it will return on the investment if utilised. It especially useful if your business runs events as its one of the few email marketing tools that allow you to manage event invitations, registrations, and tickets. You can even integrate Eventbrite.
Try it out for free
Constant Contact comes with a free trial for a whole month! It’s super easy to sign and try things out before you commit to anything.
2) Use your details to sign up and start the free trial
3) Add a bit more detail
4) Create your first email
5) Select a template
6) Drag and drop in your details
7) Finish your email
8) Track your emails
9) Set your integrations
It’s as simple as that! You can do all kinds of stuff using Constant Contact.
Choice of templates: There are over 100 mobile-responsive templates. Also “Brand Your Email Feature” allows you to create a personalized email template based on the images and colours of your website. So your emails will match your brand.
Email Types: Classic, autoresponders and basic automation, recurring newsletters, A/B testing, event registrations, coupons, surveys and polls.
Email automation: autoresponders and abandoned cart campaigns (Shopify & WooCommerce). We also offer automation based on contact triggers (e.g. email opens, clicks).
List Management: Use tags to categorize contacts on your targeted email lists, segment contacts to send targeted email campaigns, custom fields and unlimited storage.
Easy List Building: You can create sign-up forms for your website, the Facebook app allows you to let people join through an email opt-in form, add contacts from your tablet with a few taps at in-person events, text-to-join capabilities. So there are plenty of ways to gain sign-ups.
98% of Constant Contact emails hit customers’ inboxes.2 Only 77% of regular email does.3
2. Constant Contact research. 3. Return Path 2017 Deliverability Benchmark Report.
Constant Contact Integrations
Shopify, WooCommerce, BigCommerce, Eventbrite, Office 365, Quickbooks Online App, Outlook Desktop, Google, Salesforce by Cazoomi, WordPress Plugin, Facebook, ListBuilder App (tablet signup form), Constant Contact App (mobile email marketing).
Conclusion
Constant Contact is the perfect way to start to grow your business. It’s a no brainer when it comes to ease of use, keeping track of your customers and sending out a regular newsletter. Sign Up to a month’s free trial today and see the benefits for yourself!