SEO is something that many businesses neglect because it can take a long time for it to be beneficial. As an SEO Company Kent we know that when you search “how to get more website traffic” you’ll be flooded with all kinds of blogs about using Paid Advertising, Social Media and SEO, but not many places actually explain how you can use SEO to get free traffic to your website.
Here at Developer Rocket, we believe that SEO should be used by everyone and it can be done without spending a penny. We have been online for years now and we get thousands of unique visits every month to our website through SEO and search engines like Google and Bing. But how?
How do search engines work? SEO for free
A search engine is a web tool that helps users find information online. It works by crawling and indexing web pages, then using algorithms to rank them based on relevance. When users enter a query, the search engine provides a list of results matching their intent. Google is the most popular search engine, but others like Bing and Yahoo also exist.
Understanding search engines is crucial for SEO. It involves optimising your website to meet search engines’ criteria and improve its visibility in search results.
When you put it down to it’s simplest terms, search engines simply want to find the best web page for a search. If you create a blog post that servces it’s purpose, is useful and Google deems your site trust worthy, then you will be at the top of Google.
How can I optimise my website for SEO for free? SEO Company Kent
There’s a number of different aspects that go into optimisng your website, it’s easier to break it down into each part:
- On-Page SEO: This aspect focuses on optimizing individual web pages to improve their visibility in search results. It involves various elements, including optimizing meta titles, meta descriptions, header tags, and keyword placement within the content. On-page SEO ensures that your content is well-structured and aligned with the search engine’s criteria.
- Content Quality: High-quality, relevant, and informative content is the cornerstone of successful SEO. Search engines aim to provide users with valuable information, so creating content that meets this criteria is vital. Regularly updating and expanding your content can help keep your website fresh and engaging.
- Keyword Research: Identifying and targeting the right keywords is essential. Keyword research helps you understand what terms and phrases your target audience is using in their searches. Using these keywords strategically in your content can boost your website’s visibility.
- Technical SEO: This aspect deals with the technical foundation of your website. It includes optimizing site speed, ensuring mobile-friendliness, and fixing issues related to crawling and indexing. Proper technical SEO ensures that search engines can easily access and understand your site.
- Backlinks: Backlinks, or incoming links from other websites to yours, are a critical aspect of SEO. High-quality backlinks from authoritative sources can boost your website’s credibility and improve its search engine rankings. Building a diverse and natural backlink profile is essential.
- User Experience (UX): The way users interact with your website, including factors like navigation, page load times, and mobile-friendliness, can influence your search engine rankings. Search engines prioritize websites that offer a positive user experience.
- Local SEO: If your business has a physical location or serves a specific geographic area, local SEO is crucial. It involves optimizing your online presence to appear prominently in local searches, often through platforms like Google My Business.
- Analytics and Monitoring: Regularly monitoring your website’s performance using tools like Google Analytics and Search Console is essential. It helps you track the impact of your SEO efforts, identify areas for improvement, and adapt your strategy as needed.
- Content Marketing: Creating and promoting valuable content, such as blog posts, videos, or infographics, can attract more visitors and backlinks to your site. Content marketing is an integral part of building your website’s authority and relevance.
- Social Signals: While not a direct ranking factor, social signals from platforms like Facebook, Twitter, and LinkedIn can indirectly influence your SEO. Sharing content and engaging with your audience on social media can increase your website’s visibility and traffic.
I know these parts are easier said than done. so in the next section I’m going to break down what tools you should use to kind the right keywords for your website in order to rank it higher on search engines. Theres are tonnes available, some are free, some are not.
How to do keyword research for free, what tools to use
Keyword research is a fundamental step in any successful SEO strategy. It helps you identify the terms and phrases your target audience is using in search engines, allowing you to create content that resonates with them. While there are many premium keyword research tools available, you can also perform effective keyword research for free using a combination of online resources. Here’s how to get started:
1. Google Keyword Planner:
One of the most valuable free tools for keyword research is Google’s own Keyword Planner. To access it, you’ll need a Google Ads account (which is also free to set up). Once you’re in the platform, you can use the Keyword Planner to discover keyword ideas, see search volume data, and get insights into the competition. This tool is particularly useful because it provides data directly from Google, the largest search engine.
2. Google Autocomplete:
Another simple and effective way to find keywords is to use Google’s autocomplete feature. When you start typing a search query in the Google search bar, it suggests related terms. These suggestions are based on popular search queries, making them a valuable source of keyword ideas.
3. Google Search Related Searches:
At the bottom of the search results page, you’ll find a section labeled “Searches related to [your query].” This section offers additional keyword ideas that are closely related to your primary search term. It’s an easy way to identify long-tail keywords and expand your list.
4. Answer the Public:
Answer the Public is a free keyword research tool that visualizes search questions and phrases in a mind map format. Simply enter a keyword, and it generates a wide range of questions, prepositions, and comparisons that people use in their searches. This can be particularly useful for content ideas and addressing specific user queries.
5. Ubersuggest:
Ubersuggest is a free keyword research tool that provides keyword ideas, search volume data, and keyword difficulty scores. It also offers insights into the top-ranking pages for a given keyword, which can help you understand your competition.
6. Keyword Sheeter:
Keyword Sheeter is a tool that generates a massive list of keywords by pulling data from Google’s autocomplete feature. You can start with a single keyword and get thousands of related terms quickly. It’s a great resource for expanding your keyword list.
7. Soovle:
Soovle is a unique tool that aggregates keyword suggestions from various search engines, including Google, Bing, Amazon, and more. This can help you discover niche-specific keywords and understand search trends across different platforms.
All of the above tools are completely free and will be very useful when it comes coming up with keywords for your website. You should use these keywords to fill your websites headings, meta descriptions and throughout the site in general. Whist you do this it will also be worth noting any questions people might be asking that would make a good blog post. Helping people answer their questions or solve a problem will always make a good blog post!
How to use blog posts and content to get free website traffic
We use blog posts to get more traffic to our website as well as our clients. It’s a great way to show your customers (and search engines) that you are active and helping to solve peoples issues and questions.
1. Create Valuable and Relevant Content:
The first and most crucial step in driving free website traffic through content is to create valuable and relevant material. Understand your target audience’s needs and interests, and craft content that addresses their questions, solves their problems, or entertains them. High-quality content is more likely to be shared and linked to by others, which can boost your website’s visibility.
2. Optimize for SEO:
Implement on-page SEO techniques within your blog posts and content. This includes using relevant keywords strategically, optimizing meta titles and descriptions, and creating clear and concise headers. When your content is well-optimized, it stands a better chance of ranking higher in search engine results pages, increasing its visibility to users searching for related information.
3. Consistent Blogging Schedule:
Maintaining a regular blogging schedule is essential. When visitors see that your website consistently produces fresh and valuable content, they’re more likely to return and become loyal readers. Search engines also favor websites that update their content regularly.
4. Guest Blogging:
Consider guest posting on other reputable websites within your niche. This can introduce your content to a wider audience and provide valuable backlinks to your site. Guest blogging is a mutually beneficial strategy that can drive more traffic and enhance your website’s authority.
5. Share on Social Media:
Promote your blog posts and content on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Engage with your audience and encourage them to share your content. Social media can significantly expand your reach and drive organic traffic to your website.
6. Email Marketing:
Leverage your email list by sending out newsletters that feature your latest blog posts and content. Your subscribers are already interested in what you have to say, making them more likely to visit your website when they receive updates.
7. Engage with Online Communities:
Participate in online forums, discussion boards, and social media groups related to your niche. Offer valuable insights and link to your content when it’s relevant to the discussion. This not only drives targeted traffic but also establishes your authority within your field.
8. Long-Tail Keywords:
Don’t forget to target long-tail keywords in your content. Long-tail keywords are specific, low-competition phrases that can attract users looking for precise information. By incorporating these keywords into your blog posts, you can tap into niche audiences.
9. Content Repurposing:
Repackage your blog posts and content into different formats, such as videos, infographics, podcasts, or slideshows. These variations can be shared on various platforms, reaching a broader audience and driving traffic back to your website.
10. Monitor and Analyze:
Utilize web analytics tools to monitor the performance of your content. Track which blog posts are receiving the most traffic, where your visitors are coming from, and how long they stay on your site. This data can help you fine-tune your content strategy and focus on what works best.
An example of how we get free website traffic forever
Below are a few of our blog posts that get us a lot of free website traffic every day and even make us money! In the last 28 days we get over 2.5k unique users, thats over 100 each day. Although it’s not as high as we want it to be, it still generates us a lot of interest, clicks and event makes us money via affiliate links to plugins and services we use. How do we do this? We write good blog posts!
Writing helpful blog posts that people need and want to read
We have created lots of blog posts that we found useful. Many times we have figured out an issue that was difficult to find the answer to online so we wrote it ourselves! These blog posts are very niche, and many people won’t ever need it, but for those who need it, we are at the top of Google for them!
The reason these blog posts get a lot of traffic is because there isn’t many other posts the same, and there is a similar one, it’s not as in-depth as ours, so we outrank them. It’s as simple as that, we have created useful content, that is better than the competition.
Where to get a free SEO consultation from an SEO expert? SEO Company Kent
We can help create an in-depth SEO report for your blog post, submit your details below and get a completely customer report from us.